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Oct 29, 2013
Why You Should Care About Content Marketing

If you have a brick-and-mortar business, it’s time to start location-based content marketing if you hope to compete in the future. More business owners have recognized the importance of having a presence on the Web, but many still don’t understand its value or the best way to use it. Some have never added search engine optimization to their websites, and consequently the sites sit in the dark recesses of the Internet abyss with little or no attention.

Lack of attention on the Web further reinforces to local business owners that SEO and content marketing “don’t work” for brick-and-mortar businesses. This couldn’t be more false. Local businesses questioning the ROI for content marketing need to understand its big picture effectiveness. Savvy business owners are seeking digital marketing analysis and direction with SEO and SEM from experts like Imagine That. Businesses that don’t get on the tech bandwagon will lose substantially in the race for customers.

Posted at 04:49 pm by Jmac2013
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